Animated Banners - Filetype: GIF
Animated banners contain a sequence of single graphics. Displaying
each picture for a limited amount of timecreates the animation.
Interactivity with the animated banner is not possible, however.
Despite its limitations, this type of banner is the most common
banner on the Internet, since it offers a good compromise between
technical prerequisites, handling and attracting attention.
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Internet
Advertising 
illustrative samples: