What are these advertising types suitable for?
Pop Ups are a good vehicle to deliver registrations when forms are
directly integrated into the ad, Flash formats can be used for branding
effects as well.
Where can I
put these types of advertisements?
Mainly on homepages (recommended).
What
are the user’s technical requirements?
JavaScript must be enabled, Flash formats require the plug-in.
What
is the technical Reach?
JS over 90%; Flash 6.0 more than 90% as well.
What
are the evaluation possibilities?
Impressions, clicks, for registration campaigns also conversion
rates.
What
are the Advantages of these advertising forms?
Larger advertising space - better impact than standard banners;
attention grabbing through separate window; higher CTR and conversion
rates.
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Internet
Advertising